The penultimate week of November saw one of the biggest underground music event, the Boiler Room x True Music Africa shake the African shores.
This event brought to the motherland by Boiler Room and Ballentine is a four-city tour titled True Music Africa.
The first show kick-started in Cape Town, South Africa, and is set to branch out to Cameroon, Nairobi, Kenya and back in Johannesburg, SA.
Boiler Room is an online platform that opens a window into the real world underground music and subcultures that are otherwise not readily accessible.
Boiler Room’s Steven Appleyard said the purpose behind these events is to showcase new talent and the more intimate music culture to a larger audience.
‘There’s a lot of platforms that exist for big major mainstream artists to get public attention but we wanted to create something that enables the emerging artists to reach a wider and global audience.’
Tom Elton of Ballantine said this is all possible because of a proper solid partnership between the two brands.
Needless to say, @YoungstaCPT, @DopeSaintJude, @DJ_Lyle, @kdollahz and @AuxThulani killed it last night for the first leg of @BoilerRoomTV X Ballantine’s #TrueMusic Africa! https://t.co/SxLHUZYiac pic.twitter.com/LZiF9SUrPC
— BallantinesSA (@BallantinesSA) November 24, 2017
‘We were looking for a music platform, where we could showcase the most authentic, sound credible and passionate artists to the world. We, [as partners] share the same values and it’s all about working with these artists — no ego, and no commercial benefit as a motivation. That’s what the we stand for. We started four years ago and so far, we’ve done over 20 shows and it’s great.’
The debut show which took place three years go, came at the peak of house and electronic music, featured globally renowned acts such as Black Coffee, Culoe De Song, Black Motion and more.
The duo said the first thing that struck them when they came to the country was the complete lack of ego in dancing in comparison to London, where their headquarters are situated.
‘In London people try to act all cool and you think that they’re enjoying themselves but you can’t really tell because they’re all just standing there — whereas here, you’re seeing everyone embracing the music, actually dancing and having fun.’
This time around though, Boiler Room came to shine the spotlight on local hip-hop, gqom, house and techno sounds.
The line-up featured the most pivotal artists, who are also the realest and original self-starters, including Dope Saint Jude, Youngsta CPT, Aux Womdantso, K$ and DJ Lyle.
Hip-hop jockey, DJ Lyle said this is an exciting time for local hip-hop because it’s grown and is continuously growing. Events such as this are prime example of how the local music scene is being recognised internationally.
‘I am honoured to be part of this event to be honest, we had to do interviews, shoot documentaries and information exchange. So, it was an awesome journey to be part of.’
We are sure to see the event return to SA because according to the organisers, Mzansi has the passion for music, zest for life and a real DIY attitude, where people just do things their own way and make it work – precisely what they are also about.
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