On (her) Reputation, Taylor Swift says you can ‘Call It What You Want’

Exactly one week before her sixth studio album Reputation drops, Taylor Swift decided she was able to ‘come to the phone’ to surprise release a fourth (!) single from the much anticipated shade-throwing album.

If you were expecting full-blown ‘Look What You Made Me Do’ (so basically, those of you who are only here for the drama), you aren’t really going to get too much of that. But this is T.Swift we’re talking about here, and as Swifties will attest, the overanalysing of lyrics and videos basically never stops.

Though, unlike her second release ‘…Ready For It?’ and her third, ‘Gorgeous’ — where the singer mostly gushes about a new love interest, one the internet is still undecided about but is most likely British actor Joe Alwyn — the fourth release straddles both themes, or rather, ties her ‘reputation’ to her new relationship more explicitly than any of the previous singles.

Call It What You Want. Midnight Eastern.

A post shared by Taylor Swift (@taylorswift) on

Simply put, ‘Look What You Made Me Do’ directly attacks and calls out anyone and everyone that brought Swift to this point in her life i.e. killing her old self to allow for a rebirth: Kim Kardashian West, Kanye West, Katy Perry and all the other snakes that ganged up against her.

‘…Ready For It?’ and ‘Gorgeous’ make it pretty clear that her previous relationships sucked and that there’s a new guy she’s really into, one that’s ‘younger than my exes’, with those mentioned exes — possibly Calvin Harris and Tom Hiddleston — being ‘older than us’, as referenced in both songs respectively. Again, this would fit the Alwyn theory.

On the other hand, ‘Call It What You Want’ ties the bigger themes of revenge and romance together. There’s calling out the haters (‘I brought a knife to a gunfight / They took the crown but it’s alright / All the liars are calling me one’) and Swift massively declaring her — dare we say it? — love for this guy (we’re sticking with Alwyn, here): ‘My baby’s fly like a jet stream / High above the whole scene / Loves me like I’m brand new / So call it what you want, yeah’.

Call It What You Want. Midnight Eastern.

A post shared by Taylor Swift (@taylorswift) on

Call It What You Want. Midnight Eastern.

A post shared by Taylor Swift (@taylorswift) on

What we will say is that it’s probably Swift’s most vulnerable song off Reputation at this stage, yet she still sticks to what brought her here. For those who were concerned, perhaps we will see more than just petty revenge anthems.

What we also know, as our overanalysing shows, is that her lyrics, as well as the order in which Swift decides to release songs, plus her tendency to ‘like’ fan theories on social media sites like Tumblr, is that T.Swift is still very much in charge of manufacturing each and every detail of her public image. And it continues to work for her.

We’ll see if Swift decides to drop yet another single before next week’s album release, but until then, enjoy the lyric video below and start overthinking everything — if you’re so (Swiftie) inclined.

The post On (her) <i>Reputation</i>, Taylor Swift says you can ‘Call It What You Want’ appeared first on GQ South Africa.